TRANSPARENCY
Every number must say what it measures and where it comes from.
The source, period and evidence level behind the metrics Krew uses, and the distinction between verified data, visible sample and indicative estimate.
The three metric statuses
- Verified — a dashboard capture or first-party export covers exactly the displayed period.
- Visible sample — individual performances are publicly visible without constituting a monthly total.
- Indicative estimate — a planning range, to be replaced with creator data before any commitment.
Reading rules
- The sum of followers is not a unique audience: one person may follow several creators.
- Ranges are neither guarantees, contractual commitments nor campaign results.
- Final data must cover the same window, with a verification date.